MaggNetMarketing.com

For years businesses have relied on exposure through traditional mediums like Newspapers, Radio Ads, Magazines, Word of Mouth and more recently Web Sites for their very survival. Most of these mediums create “Static Impressions” regarding their business or service. While this is important and beneficial, moving from “Static Impressions” to “Active engagements” will undoubtedly be the key to continued success in this changing environment.
We have become a mobile society. All you need to do is observe your customers and you’ll quickly realize why mobile marketing needs to be an intricate part of your marketing strategy. As of December 2009, there were 286 Million active cell phone subscribers in the US. With a population of 308 Million Americans, it’s not hard to understand how reliant on mobile phones we’ve become. Mobile phones are becoming people’s primary connection to the world around them. Where is your phone now? Chances are it’s within 3 feet of you, if not actually on you.
Google’s Chief Executive, Erich Schmidt, warned that organizations should think of their
Mobile Strategy ahead of their Internet strategy – but that the two were intertwined so deeply that it was hard to think about one without the other. “Mobile is the hottest area
of computer technology.” (July 2010, Guardian Activate)
Source: Compiled from the CTIA

Why is AdzZoo Mobile Engagement so Critical?

Mobile text advertising sounds so simple and appealing in theory. What’s the reality? The reality is that regulators do not want to see text advertising take the same dismal path as email marketing. Email marketing is associated with spam and relentless unwanted advertisements. As a consequence, text advertising has a well regulated “opt-in” component. The key to a successful text advertising strategy is to capture local “opt-in” customers in a focused and consistent manor. This is a key feature that AdzZoo provides through its ‘campaign coaches’.

The Statistics are Overwhelming!
• 12 Billion texts are sent each month in the U.S. alone
• There are three times more cell phones than computers
• 90% of text messages are read within 1 minute of receipt
• 23% of texts messages are forwarded to others
• 57% of cell phone users text regularly
Text Vs Email
Out of 100 marketing emails sent only 22 are actually received and less than 2 respond.
With Text Messages, 98 are received and on average 17-28 respond!
That’s over ten times the response rate over email!
“Campaign Coaching”
AdzZoo Mobile Engagement combines the latest and most effective
trends in Mobile technology with good old fashion customer support.
AdzZoo Mobile Engagement provides each customer with a “Campaign
Coach” that will be with you step by step in the development of your
own Mobile Marketing Program. Creating strategies for building a database
of local consumers that will want to quickly receive your offerings. AdzZoo
understands that your primary responsibility is to run your business, not
spend countless hours trying to understand mobile communicative methods.
It is estimated that by 2015 one out of every three businesses in America
will have a mobile marketing program.
Are you going to watch the largest shift in communicative history,
or take advantage of it?

Who’s Incorporating Texting in Their Marketing Strategies?

Coca Cola
Papa Johns
Subway
Best Buy
Obama’s Presidential Campaign
1 Direct Marketing Association/DMA 2010
2 Frost & Sullivan
3 Data Dynamix Inc
Email Receipt rate - 22%
Text Receipt rate - 98%

“Campaign Coaching”
AdzZoo Mobile Engagement combines the latest and most effective
trends in Mobile technology with good old fashion customer support.
AdzZoo Mobile Engagement provides each customer with a “Campaign
Coach” that will be with you step by step in the development of your
own Mobile Marketing Program. Creating strategies for building a database
of local consumers that will want to quickly receive your offerings. AdzZoo
understands that your primary responsibility is to run your business, not
spend countless hours trying to understand mobile communicative methods.
It is estimated that by 2015 one out of every three businesses in America
will have a mobile marketing program.

Benefits of AdzZoo’s Mobile Engagement Program

• Develop New Clientele
• Maximize Revenue From Existing Clientele
• Promote Specials
• Promote Events
• Raise Brand Awareness
• Engage Relevant Clients
• Permission Based Marketing
• Increase Customer Loyalty
• Create Immediate Results
• Create Quantifiable Results
• Promote Your Business Virally
• Move Excess Inventory
• Increase Traffic in Off Peak Hours

To learn more about this innovative program for your small business please click here or send me an email: Mike@MaggNetMarketing.com

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Started by Chris Tompkins, CEO, Go! Media International, LLC and Co-Founder of Served Fresh Media, LLC and Co-Host of “Fresh Out the Oven”

We hear so much about social media today, some are questioning whether common business courtesies have gone the way of the landline phone.

Not that many years ago, business was conducted in office buildings, where the prospect sat behind a desk, and you made your pitch. Business was often concluded with a handshake. Thank you notes were sent by mail, sometimes with a business card tucked inside. Contracts and other documents were sent by mail, or perhaps courier in some industries. You waited nervously for the phone to ring to find out if you got the job. In the meantime, you continued to “stuff the pipeline”, making follow-up calls and, on slow days, those dreaded cold calls. Occasionally, the boss gave you a break and sprung for tickets to a convention in another city. When the facsimile machine was first introduced, it was truly revolutionary.

Things sure have changed. Today, business moves at the speed of light. There is barely time to think, let alone react, or even ponder.

Does that mean common courtesies like handshakes and thank you notes have been dumped on the side of the digital highway?

Hardly. In fact, studies show the more digital the world becomes, the more people crave human niceties. Actually, social media is proof of this trend. Social media is all about building communities…large groups, small groups, special interest groups, tiny niche groups…and it is within these groups that we are beginning to see so-called ‘old school’ behaviors blending beautifully with new wave technologies.

Business cannot survive without people. So it stands to reason that a fully digital environment cannot work. (Even StarTrek needs people to operate.) We crave human interaction. We want to share ideas with others. We seek support and camaraderie.

This begs the question: what can you do to blend your marketing efforts more harmoniously…to engage and reach out in ways that have nothing to do with a keyboard?

How about placing a real live phone call to simply say hello? If you have been interacting with a colleague or customer exclusively by email, call and surprise that person. Or if a surprise is inappropriate, drop an email and say, “Can you chat briefly by phone tomorrow at 10? Just want to catch up a bit.” So simple, but so gratifying.

Here’s an idea that has worked wonders for me: clipping a relevant article from an authoritative periodical, and emailing it with a note: “Saw this and thought of you.” Wouldn’t you feel special if you received something like this?

Another idea is to buy10 or 12 copies of a hot new book, then using them as thank you gifts. Sign the inside cover with a motivational message and your name, insert your business card, and mail it off…Get big brownie points and promote your favorite authors, all while making the client feel great! This method has costs attached, but the reaction and the loyalty-building are well worth it.

Social media is a fantastic business-building tool, but in the end, “people who need people are the luckiest people in the world”.

What do you think? Is there still value is the old marketing tools? Also, how do you make the cross over from online to offline?

http://www.gomediaonline.com
By Chris Tompkins, CEO, Go! Media International, LLC and Co-Founder of Served Fresh Media, LLC and Co-Host of “Fresh Out the Oven”

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Whatever you are doing online, you can make money with PLR. If you write your own content you will save time by rewriting PLR articles instead.  If you outsource, you will save money.
And even if you get free content syndicated to your site, you can use PLR to drive traffic.

So here are 3 important tips to making money with PLR articles.

1. Pick A Niche Where People Are Spending

A lot of PLR article memberships will have you download a ton of articles in niches where, frankly,
you would have to be a miracle worker to make money.

Sometimes this is because nobody is interested in the subject. More often, it is because they are
not spending enough to make it worth your time. Either the products are very cheap so your commissions are tiny, or the visitors are not likely to order online.

Sure, you can still have Adsense on your site and maybe make a few cents that way. But it will not be more than a few cents a click because the advertisiers will not pay much for clicks from
visitors in a low-spending market.

So before you even take the time to set up a simple blog, ask yourself a few questions. Is this really
a popular area? Who is going to be buying products or signing up for services online? And what products will they buy?
Are there affiliate programs? Are there CPA offers?

2. Make Your PLR Unique - At Least A Little

When you buy PLR you must realize that other people have the right to use it, just like you. Changing it, at least a little, means you have more chance of getting your version into the
search engine results.

The simplest way to alter PLR articles, if your English is not good or you do not want to take much time, is to change the keywords.  These will be in the title and usually around 3 places in
the article. Having a different title is a great start and for your own site, this may be all you have
to do.

The next step if you want to go further is to change the first and last paragraphs. You can alter or delete a few words, split one sentence into two, and make easy changes like that.

Rewriting the article completely is necessary if you want to submit it to article directories. For a complete marketing strategy, you could rewrite the article for the top article directories but
use a less changed version on your own site.  That way you are not even competing with your own
article for Google’s attention.

3. Be Creative In How You Use The Articles

So far we have covered some of the standard ways to make money with PLR articles. But think outside of the box and you can steel ahead of other marketers.

Using the articles along with an opt in list will help you make more money. Capture subscribers using a free ebook that you compiles from some related PLR articles, then use the information
in the articles to send them a regular newsletter.  You can promote your affiliate products in
every newsletter.

Many people will not buy the first time they see an offer. They need 2, 3 or anything up to 10 visits. Plus you have the chance to promote several different products to them over a period of
time. So by bringing your subscribers back to your offers again and again, you can easily make a
lot more money.

Or how about video? You can use points from the articles to create a video to promote your chosen affiliate product.  Create simple slides that summarize the main points. You can do this with
Powerpoint or a free online video creation program such as Jing.  then either narrate your
commentary, including more details, or simply have music accompanying the slides.

You can use PLR articles as your ’secret weapon’ to save time and money in virtually any traffic strategy that you can think of.  Get into a profitable niche and focus on it, change the PLR at least
a little and be creative in your thinking.  Then you should find it easy to make money with PLR
articles.
If you would like a great source of PLR articles, CLICK HERE

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You can’t visit many blogs these days without seeing the Twitter logo and being invited to ‘Tweet’. Twitter is a micro-blogging tool which is becoming more and more widely-used and no longer seen as just a bunch of people “writing about what they had for dinner” (I had a salad by the way…). Here are a few ideas on how Twitter is beneficial for you or your business:

As a research tool:

It allows you insight into an amazing community of people from around the world to find out what they are thinking, feeling and experiencing in different ways. In a sense, Twitter has become a news service where you’ll quickly find if there is a breaking story somewhere in the world, by watching it. It is getting more popular because it’s very quick and easy to use. A wide variety of people use it because of the character limit of the messages, which keeps communications brief, convenient and productive.

For collaboration and networking:

Ongoing interaction is helpful for your business, in a number of different ways. It can support you to generate new ideas, or get you in front of potential new customers or collaborators. For your existing customers, it can inspire confidence and let people know what you are up to, encouraging them to stay in touch. It can also create significant relationship opportunities which are useful both now, and longer term.

To direct traffic:

Twitter is all about encouraging people to stay in touch! If your Twitter page is not driving direct traffic to your blog, then it’s not doing its job properly. There are many ways to drive direct traffic to your own website, from your page. You need to use these key benefits by posting regular, informative ‘Tweets’ to your followers to keep things lively and interesting.

As a marketing tool:

For marketers who use it, this is a great way to reach out to a different demographic. For those who are not able to commit to regular blogging, particularly due to time restraints, it could be the answer for social marketing. Using it is an interesting exercise for companies, to try communicating their own announcements.

To reinforce your brand:

You can use it to expand your brand or to show a different side of you. Some people inject humor into Twittering that you don’t see on blogs. There’s also something a little more personal about many of the people on it, letting you see the ‘real’ person behind the business image.

To promote content:

Twitter can potentially drive traffic and promote content to your primary sales site. It offers a tool called ‘Twitter Feed’ which will take the titles and URLs from blog feeds and publish it on your account. This is a great way to promote your content, without you having to lift a finger.

To enhance SEO:

You can increase the popularity of your profile page with the help of some tricks. Find people’s Twitter pages which rank highly. For Example, ‘Brent D. Payne’ is a popular user who has a 7 page ranking and 21,720 followers to his profile. If you can link to a well-visited profile page, your profile will get popular and ranked in return.

For easy updates:

Now you can use your cell phone to post updates! This will help you to keep up with fresh and related content from anywhere, any time. You can very easily post text from your cell phone as Twitter allows 140 characters for one post. Updating your profile page frequently will bring people back to find what you are posting.

To assess your audience:

Through Twitter, you can get the sense of what people think about a subject, which is a very positive way of making sure you post well. It helps you to know people better, and supports you to keep updated on the thoughts of your potential readers and their requirements, and then cater for them.
All in all, it’s a convenient, fun and simple tool to use which holds a number of benefits over conventional tools. If you’re not Tweeting already, perhaps it’s time to sign up?

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